About

Built from lived People & Culture experience.

Brontlines was founded from a recurring observation: organisations often try to solve human problems one initiative at a time, even when the real problem sits deeper in the system.

Background

Experience across contexts

Its founder brings extensive People & Culture experience across international, business, corporate, cooperative and humanitarian organisations, spanning the full people lifecycle from talent and performance to organisational change, leadership, wellbeing and employee relations.

Close portrait of an older person's eyes looking steadily into the distance
Perspective is built over time. So is the capacity of an organisation.

Founder track record

Impact at a glance

Brontlines founder
Liliane Broberg

2,100+

Emergency recruitment processes managed

Screened approximately 49,000 applications to deploy national and international personnel rapidly across a humanitarian operation spanning multiple locations.

3x

HR unit efficiency transformed

Led an HR data transformation initiative that tripled unit efficiency, freeing capacity for performance management and higher-value people work.

40%

Better candidate fit, faster hiring

Developed a data-driven selection matrix that improved candidate fit by approximately 40% and reduced time-to-hire by approximately 25%.

17+

Global payroll providers assessed

Benchmarked more than 17 international payroll providers across Africa, Asia, Latin America and Europe for scalability, compliance and cybersecurity.

20%

Employee satisfaction on benefits improved

Designed and coordinated approximately 19 wellbeing and psychological-safety interventions, and negotiated extended healthcare coverage that contributed to a 20% improvement in satisfaction with health and welfare benefits.

1

People Ecosystem Competency Framework

Led the development of a People Ecosystem Strategy and Framework that translated organisational priorities into structured capabilities, strengthening role clarity, leadership expectations and long-term organisational capacity.

Experience across organisations

Organisations the founder has contributed to

United Nations / World Food Programme

Swedish Red Cross

H&M

We Effect

Bright Star

World Agroforestry Center

WWF / CARPE

Etc.

LinkedIn References

What stakeholders say

…excels at creating exceptional candidate and employee experiences…

Martin H.

…Arbetet gick ut på att i samband med lönerevisionen ta reda på och sammanställa löneranger för ett antal tjänster med hjälp av uppgifter från SCB och vår arbetsgivarorganisation. Vi fick en väldigt bra leverans…

David G.

…professionalism and people-centered approach truly made an impact both for individual colleagues and for us as an organisation.

David F.

…all the recruitment processes she was handling were finalized in a timely manner…

Colince M.

…create a conducive working relationship with colleagues, that will translate the colleagues' as well as the organization's vision into a reality.

Eveline N.

Perspective from the people closest to the work helps reveal what the system needs.

What that revealed

A people problem is not always a people problem.

Sometimes people are compensating for a system that needs redesigning.

Brontlines was created to work at those intersections.
Abstract portrait with overlapping blurred faces, suggesting friction and complexity in organisational systems
When the symptom is visible, the cause is often systemic.

The name

Why Brontlines?

The name reflects our interest in what happens at the lines where different realities meet. That intersection is where we work.

What we believe

5 convictions

Four colleagues from different backgrounds standing together with confidence
Complexity is easier to hold when the people around you bring clarity.
01

CLARITY: Complexity can exist with simplicity.

02

INSIGHT: Looking beyond the visible problem.

03

ENABLEMENT: Creating conditions for better outcomes.

04

SUSTAINABILITY: Ambition without depletion.

05

PEOPLE: People as the force behind strategy.